OIL-X Brand Alignment.
Working alongside Parker (Filtration) we helped them develop and market their advanced range of filtration components and systems and produced a full stack of printed and digital assets to demonstrate and sell filtration systems in a very competitive market.
The starting point was the development of the quick guide which explains the installation and set up of the OIL-X filters replacing an extremely bulky and not so easy to understand manual using iconography and as little copy as possible for multi-language use. We also managed to reduce the sheer amount of printed materials by 85% saving parker tens of thousands of pounds in print costs over the year. An accompanying digital User Guide for more in-depth data and information followed with a full 3D animation how-to on the whole process from start to finish.
Packaging has also been considered and how the customers experience the opening of the box through to the presentation of the quick guide.